As NewsNation builds its editorial infrastructure in time for its September 1 launch on WGN America, officials from the Nexstar-owned basic cable channel are in "opportunity-touting" mode, inviting advertisers to be involved in NewsNation's nightly content from the start. A major opportunity being circulated by WGN America's sales representatives to advertisers is segment sponsorships. These will cover NewsNation features running on a nightly, weekly or weekend basis. Individual clients can buy commercials (with on-air billboard identifications) alongside the segments, according to Dave Rotem (pictured at top), WGN America's executive vice president of sales and marketing.
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