At the Advertising Research Foundation’s (ARF’s) ATTENTION 2024 conference on May 14, FOX Chief Research and Analytics Officer Mainak Mazumdar, Wharton Neuroscience Initiative Director Michael Platt and myself presented the latest flash report from the FOX Wharton Bill Harvey Consulting (BHC) ongoing study of the Media Drivers of Advertising Sales Effect.
Wharton Neuro Rates TV High Over Digital in “Brain Sales”
![Wharton Neuro Rates TV High Over Digital in “Brain Sales”](/media/articles/240516-MV-ITOPOI-cover-image-v2.jpg.550x380_q85_box-51%2C0%2C483%2C300_crop.jpg.webp)