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Madison Avenue Makeover logo
Madison Avenue Makeover logo

What are the New Rules for Madison Avenue’s Makeover?

What are the New Rules for Madison Avenue’s Makeover?

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Michael Farmer

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Madison Avenue Makeover

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Creativity Village
7 9

Madison Avenue Makeover is a new game, played quietly by a few players.  Its rules are not entirely obvious, but The Makeovers are gaining momentum in the highly competitive marketing communications industry.

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7 9

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Michael Farmer photo

Michael Farmer

Michael Farmer is the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, to be released in June 2023. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting client… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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