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What are the New Rules for Madison Avenue’s Makeover?

What are the New Rules for Madison Avenue’s Makeover?

Author

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Michael Farmer

Publish date

January 23, 2019

Channel

Madison Avenue Makeover

Archived in

Creativity Village
7 9

Madison Avenue Makeover is a new game, played quietly by a few players.  Its rules are not entirely obvious, but The Makeovers are gaining momentum in the highly competitive marketing communications industry.

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Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. An updated third edition will be published in February 2019. Farmer has an MBA from Harvard Business Scho... read more

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