Madison Avenue Makeover is a new game, played quietly by a few players. Its rules are not entirely obvious, but The Makeovers are gaining momentum in the highly competitive marketing communications industry.
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Michael Farmer is the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, to be released in June 2023. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting client… read more
