Madison Avenue Makeover is a new game, played quietly by a few players. Its rules are not entirely obvious, but The Makeovers are gaining momentum in the highly competitive marketing communications industry.
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MediaVillage columnist Michael Farmer is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Third Edition, 2019), which won four publishers' awards for excellence in marketing… read more
