Madison Avenue Makeover is a new game, played quietly by a few players. Its rules are not entirely obvious, but The Makeovers are gaining momentum in the highly competitive marketing communications industry.
Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. An updated third edition will be published in February 2019.
Farmer has an MBA from Harvard Business Scho...