Alexa may get all the attention but she isn’t generating much in sales. At least not yet. There are some categories already emerging as well-suited to the technology of voice commerce, and as we look ahead to the fourth quarter and holiday shopping season, brands and marketers should be watching this emerging channel very carefully. There are tens of millions of devices flooding the market from Amazon, Apple, Google, Microsoft and now Samsung -- and it’s about to get very interesting.
What Consumer Intent Says About the Growth of Voice Commerce