Last year Reach (publishers of The Mirror and Express newspapers) produced a fascinating study into the differences between those in media agencies and the population as a whole. Reach (or rather Trinity Mirror as it was then) summarized their findings as follows: “We discovered that people in ad land unconsciously see, experience and interpret the world differently to large swathes of the U.K. population.” Here’s what the Cog Blog had to say about it at the time.
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