Trinity Mirror's insight team, working with the strategic consultancy House51, has produced an interesting piece of work called "Why we shouldn't trust our gut instinct." This looks at the behaviors and opinions of what the authors describe as "the people who populate adland" as against those out there in the wider world. They've found differences -- which should surprise no one. As the authors point out: "Most of us working in the advertising industry would be aware and accept that we're a bit different from the majority of the people we target our advertising to."
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