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What Marketers Need to Know About the Gen Z Workforce

What Marketers Need to Know About the Gen Z Workforce

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Kate Beckman

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1stFive
8

For years, Millennials have captured the attention of marketers and media alike.  From being labeled as "entitled" members of the workforce to being scrutinized for their spending habits, they couldn't seem to catch a break.  However, Millennials can finally breathe a sigh of relief as a new generation has stepped into the spotlight.  Generation Z -- anyone born between 1997-2010 -- has a population of 61 million strong in the U.S. and by 2020 will represent 40% of all consumers.  With an estimated spending power of up to $129 billion, Gen Z has been the focus of consumer reports for some time now, with marketers anxious to learn how Gen Z shops, what they care about and how to reach them.  What Gen Z wants in the workplace, though, is a relatively new focus.  A report from RippleMatch, an automated recruiting assistant for early career hiring, sheds some light on this specific facet of the Gen Z identity.  Through surveying tens of thousands of college students, RippleMatch found out what this generation actually wants at work.  (The full report is available for download at the end of this article.)

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Gen Z in the Workplace

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Kate Beckman photo

Kate Beckman

Kate is the Content Manager and Gen Z expert at RippleMatch, an automated recruiting assistant for early career hiring. Prior to joining RippleMatch, Kate founded and ran Fresh U, a national publication for college freshmen. While leading Fresh U, Kate worke… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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