What Women Want in Web 3.0

quotConsumer interest in the Metaverse continues to grow exponentially with female consumer interest growing at a rate of 15 monthovermonth amp8211 but even so Metaverse experiences are still largely geared towards men with males dominating the creation and purchases of virtual goodsquot states Erica Bartman EWG Unlimited CEO quotOur new findings reveal powerful untapped approaches for brands to successfully engage with women across virtual experiences and immersive media underpinned by influencer marketing expertise from EWG Unlimited amp8211 which claims an average engagement rate of 11 on digital and Metaverse marketing campaigns versus the industry average of just 2 engagementquotquotDespite making up nearly half of online communities female audiences and creators have long been overlooked or sidelined at the forefront of technological innovationquot says Shelley Zalis CEO of The Female Quotient quotLeveraging What Women Want 30 brands have a major opportunity to adjust their Web 30 strategies to empower and educate the highly impactful female demographic and we at The Female Quotient are proud to partner with EWG Unlimited to drive this tide of changequotquotWhat Women Want in Web 30quot is now available for download at EWGUnlimitedcomReport findings which combine original quantitative and expertbased qualitative research will be explored during live panel conversations and special events at Cannes Lions Panelists will include Erica Bartman of EWG Unlimited Shelley Zalis of The Female Quotient actress model and digital creator Alexis Ren Burberry VP Marketing and Communications Emily Pero and Director of Elite Model Management London Miranda CantacuzeneSperanskyKey dates times and locations are as followsTuesdayamp160 June 21 amp8211 1 pm CEST Women in Web 30 panel at The Female Quotient39s quotEquality Loungequot located at the Hamp244tel MartinezWednesday June 22 amp8211 1130 am CEST Influence 30panel on the Main Stage at Cannes Lions Festival of Creativity located at the Terrace StageThursday June 23 amp8211 12 pm CEST The Future of Influence panel at The Female Quotient39s quotEquality Loungequot again located at the Hamp244tel MartinezVisit EWG Unlimited and The Female Quotient for additional informationClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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What Women Want in Web 3.0

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What Women Want in Web 3.0

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