While listeners can choose from some 600,000 podcasts, I see a void that seems ripe for development: Cable networks creating their own podcasts. While a handful of cable channels have embraced audio, many others are on the sidelines. The way I see it, cable networks have all the ingredients to be players in podcasting: niche content, established audiences, popular hosts and a pipeline to distribution and promotion. Despite the growing number of cord-cutting consumers, cable channels still reach tens of millions of consumers and have established relationships with advertisers. So, I'll ask again, where are all the cable network podcasts?
Where Are All the Cable Network Podcasts?
