I’m sure you’ve watched the brilliant Burger King Whopper Neutrality spot. (The video is below for those of you who haven't.) It's Net Neutrality made simple, as filtered through one of America's favorite pasttimes -- patronizing fast-food franchises. Make matters clear, in ways consumers can readily comprehend, and relevant responses rise to the surface. The fast-food analogy is especially smart because this is the first consumer issue the Federal Confusion Commission has had to face since dueling spectrum use by brand new radio “stations” in Pittsburgh. (KDKA won in 1920.) And it's not just the food folks weighing in. On Sunday, the day of the Grammy Awards, the Sonos store in New York City shut down and posted a sign saying, "Music needs net neutrality. Net neutrality gives every artist a fair shot at getting heard."
Have It Your Way? Burger King's Whopper Neutrality Spot Says It All
