Over the past several years marketers have been presented with various technologies designed to optimize advertising on mobile. And, it seems like forever, they have been presented with ways to optimize advertising on television. Mobile alone provides strong engagement but needs a driver to insure delivery of the right message, at the right time -- at scale.
Debbie Reichig serves as Senior Vice President, Media Sales Research & Insights, Twentieth Television.
In this newly created role, Reichig oversees the media sales research department, assisting in sales strategy, and positioning Twentieth Televisio...