Debbie Reichig serves as Senior Vice President, Media Sales Research & Insights, Twentieth Television.
In this newly created role, Reichig oversees the media sales research department, assisting in sales strategy, and positioning Twentieth Television and Debmar-Mercury’s portfolio of television programming to advertisers.
Most recently, Reichig served as Chief Revenue Officer of PrecisionDemand. In this position, Reichig was instrumental in AOL’s acquisition of this advanced media targeting and research company. In 2012, Reichig was Principal at In-Focus Media Consulting, driving go-to-market strategy, research positioning, and upfront sales planning for a variety of clients including ION Media, Microsoft Xbox, NUVOtv, and social media start-up, 4CInsights. Prior to In-Focus Media Consulting, Reichig held various Senior Vice President level positions at top media companies: Clear Channel Outdoor, NBC Universal, Court TV and iVillage.
In recognition of her innovative marketing initiatives, Reichig was named AdAge “Woman to Watch” in 2006. Reichig attended Brooklyn College earning a BS in Social Psychology followed by NYU for Graduate Work in Industrial Psychology.
The insights you need, in your inbox daily