Why? Well, these population cohorts are critically important to marketers because, in early 2023, they account for over 40% of population and brand sales … but by 2030, they are projected to represent well over 50% of both population and brand sales. That's because the older generations are leaving the planet much faster than those born between 1980 and 2010.
Why and How Marketers Need to Lean in Hard on Millennials and Generation Z
