The recent Jack Myers TomorrowToday report suggests that the long-awaited "hockey stick of growth" for interactive/VOD/addressable TV advertising will kick in in 2019, growing to some $3 billion by 2020 and continuing to accelerate. This bullish vision is certainly shared by Brett Hurwitz (pictured above), Oath's Business Lead for Advanced Television, whose team represents Verizon's Fios addressable offering.
Why Oath's Brett Hurwitz is Bullish on Addressable TV
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