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Why Oath's Brett Hurwitz is Bullish on Addressable TV

Author

Kathy Newberger

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Yahoo InSites

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On Marketing Innovation

The recent Jack Myers TomorrowToday report suggests that the long-awaited "hockey stick of growth" for interactive/VOD/addressable TV advertising will kick in in 2019, growing to some $3 billion by 2020 and continuing to accelerate. This bullish vision is certainly shared by Brett Hurwitz (pictured above), Oath's Business Lead for Advanced Television, whose team represents Verizon's Fios addressable offering.

Kathy Newberger

Kathy Newberger manages the media and entertainment category at the NY Interconnect, which is a joint venture between Altice USA, Charter Communications and Comcast, and unifies TV and video ad opportunities across all providers in the New York DMA. Her b… read more