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About us

Why Oath's Brett Hurwitz is Bullish on Addressable TV

Author

Kathy Newberger

Publish date

May 31, 2018

Channel

Verizon Media InSites

Archived in

On Marketing Innovation

The recent Jack Myers TomorrowToday report suggests that the long-awaited "hockey stick of growth" for interactive/VOD/addressable TV advertising will kick in in 2019, growing to some $3 billion by 2020 and continuing to accelerate. This bullish vision is certainly shared by Brett Hurwitz (pictured above), Oath's Business Lead for Advanced Television, whose team represents Verizon's Fios addressable offering.

Kathy Newberger

Kathy Newberger was most recently Vice President of Sales and Client Strategy at Standard Media Index. Her background includes stints in national and local media sales and sales management at Cablevision and what seems to her to have been every traditi… read more