The recent Jack Myers TomorrowToday report suggests that the long-awaited "hockey stick of growth" for interactive/VOD/addressable TV advertising will kick in in 2019, growing to some $3 billion by 2020 and continuing to accelerate. This bullish vision is certainly shared by Brett Hurwitz (pictured above), Oath's Business Lead for Advanced Television, whose team represents Verizon's Fios addressable offering.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.