I recently looked over a friend’s new Tesla Model 3 (pictured at top) and pointed out a couple of flaws. The trunk was misaligned and the paint had visible “orange peel” (textured like the skin of an orange). But my friend is one of several people I know who are fanatics for the brand; who counted down the days until their Tesla was delivered and thrilled to its charms. Which are considerable, I agree. I drove that Model 3, and it was huge fun, totally exhilarating. But c’mon, it’s a car, not a mythical chariot. Tesla builds the full-sized Model S sedan, the Model X SUV and the compact Model 3, all battery electric cars. Its vehicles have flaws -- Tesla is hardly unique there -- but sometimes there are too many to be ignored.
Why Tesla Fanaticism Is Ultimately Bad for the Brand
![Why Tesla Fanaticism Is Ultimately Bad for the Brand](/media/articles/tesla_model_3_side.jpg.550x380_q85_box-0%2C28%2C639%2C471_crop.jpg.webp)