Addressable video advertising is in danger of becoming the latest failed shiny new thing, which would be a shame, as the promise is undeniable.
Why the Promise of Addressable Video Advertising May Also Be Its Downfall
![Why the Promise of Addressable Video Advertising May Also Be Its Downfall](/media/articles/tv-monitor-zk1RKUid-_graphic_stock_lzPaWHL.jpg.550x380_q85_box-0%2C700%2C4800%2C4033_crop.jpg.webp)
Addressable video advertising is in danger of becoming the latest failed shiny new thing, which would be a shame, as the promise is undeniable.
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