After several years of not touching the subject, Advertising Week's annual New York festival explored the growing phenomenon of smart TV sets and TV-connected devices, now available and in use among at least two-thirds of all U.S. TV households. For a kickoff to last Monday's all-smart-TV track, organizers swiftly arranged a session with Brian Lesser, CEO of Xandr, AT&T's new unit that will incorporate smart sets and devices with its overall strategy of transforming the nature of TV advertising. Just one week earlier, Lesser unveiled his venture in public before an invited audience of sponsor and media buying executives in California.
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