You have to admit it: Omnicom has been on a bit of a run. In fact, not so much a run as a rose-petal-strewn marathon with personal brow-wipers at every check-point along the way. First, the media team pulls Procter and Gamble out of Publicis’ Starcom and into a new bespoke media agency called Hearts and Science, only formed in April of this year. Then the holding company beats the incumbent WPP to the giant AT&T business, a win also credited in large part to the new Hearts and Science who take on the media assignment from MEC, and thus join their sister agency BBDO, AT&T’s creative agency of record. Somewhere along the way, Omnicom’s media agency PHD beat the incumbent WPP’s MediaCom to the Volkswagen business. And now McDonald’s has decided to end a 35-year relationship with Publicis’ Leo Burnett and move the creative piece of the US account into Omnicom, which already handles the media portion (and has done for many years).
Wondering About Omnicom
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