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Wondering About Omnicom

Wondering About Omnicom

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Brian Jacobs

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1 43 136

You have to admit it: Omnicom has been on a bit of a run. In fact, not so much a run as a rose-petal-strewn marathon with personal brow-wipers at every check-point along the way. First, the media team pulls Procter and Gamble out of Publicis’ Starcom and into a new bespoke media agency called Hearts and Science, only formed in April of this year. Then the holding company beats the incumbent WPP to the giant AT&T business, a win also credited in large part to the new Hearts and Science who take on the media assignment from MEC, and thus join their sister agency BBDO, AT&T’s creative agency of record. Somewhere along the way, Omnicom’s media agency PHD beat the incumbent WPP’s MediaCom to the Volkswagen business. And now McDonald’s has decided to end a 35-year relationship with Publicis’ Leo Burnett and move the creative piece of the US account into Omnicom, which already handles the media portion (and has done for many years).

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Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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