You have to admit it: Omnicom has been on a bit of a run. In fact, not so much a run as a rose-petal-strewn marathon with personal brow-wipers at every check-point along the way. First, the media team pulls Procter and Gamble out of Publicis’ Starcom and into a new bespoke media agency called Hearts and Science, only formed in April of this year. Then the holding company beats the incumbent WPP to the giant AT&T business, a win also credited in large part to the new Hearts and Science who take on the media assignment from MEC, and thus join their sister agency BBDO, AT&T’s creative agency of record. Somewhere along the way, Omnicom’s media agency PHD beat the incumbent WPP’s MediaCom to the Volkswagen business. And now McDonald’s has decided to end a 35-year relationship with Publicis’ Leo Burnett and move the creative piece of the US account into Omnicom, which already handles the media portion (and has done for many years).
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