Words matter. We all know that and yet within the media world we use the same word to mean different things. Further, and worryingly, we don't let on that this is the case, thus causing confusion and misunderstandings.
Words Matter; Big Numbers Less So
![Words Matter; Big Numbers Less So](/media/articles/words_jon-tyson-RUsczRV6ifY-unsplash.jpg.550x380_q85_box-384%2C905%2C2001%2C2028_crop.jpg.webp)