Almost 20 years ago, Amy Leifer was, as she is today, on the ground floor of a big movement in media. As Vice President of Sales Planning and Operations at Xandr Media, Leifer (pronounced Lifer) now leads a team of more than a hundred and oversees operations for the AT&T unit's traditional and advanced TV ad products, including some of the most talked about and fast-growing advertiser tools and addressable television. But while her work today takes place in Xandr's Rockefeller Center headquarters, back in 1999 it began on the back of a napkin.
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