Telling stories is at the heart of the advertising business. Anyone who's seen Mad Men, Bewitched or the Super Bowl, knows as well as the most experienced brand manager that how brands tell stories and how they execute their advertising is important. But as Xandr Chief Marketing Officer, Kirk McDonald, put it during a recent MediaVillage Insider InSites podcast, while creative questions are still critical, today data and insights are arguably more important when it comes to creating moments of relevant storytelling for consumers.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.