Publicis Media ROI arm Zenith has released their latest report, Advertising Expenditure Forecasts -- July 2021, and should its forecasts pan out, it appears that there are good days ahead for the ad industry -- especially in the digital field. According to Zenith, global advertising expenditure will grow 11.2% in 2021 to $668B and is projected to grow to $754B by 2023.
Zenith Media Projects Significant Rebound in Advertising Spend
![Zenith Media Projects Significant Rebound in Advertising Spend](/media/articles/market-leader-concept-Ofzwoweol_2.jpg.550x380_q85_box-0%2C0%2C640%2C444_crop.jpg.webp)