Mr. Bouvard is Chief Insights Officer for Cumulus Media and Westwood One. Pierre works with brands and agencies to craft targeting and measurement solutions.
Previously, Pierre was SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As President of Sales for Arbitron Inc., Bouvard launched Arbitron's Portable People Meter (PPM) and created the out-of-home and custom research divisions.
Westwood One is an AM/FM radio industry leader in attribution measurement. The company conducted the first-ever personal care sales lift study for a radio campaign with Nielsen Catalina Solutions. Westwood One launched a data management platform with the Nielsen Marketing Cloud and introduced the first ROI Guarantee for the audio industry.
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