As the U.S. Hispanic population grows in size and influence, marketers need to devise a new playbook to reach them — one designed expressly for their community. Latinx individuals are tech-savvy, community-minded, and enjoy sharing information with friends and family. They place a premium on companies that reflect their values. Brands that deliver on these expectations stand to build long-term customer relationships.
To Reach Latinx Consumers, Reflect Their Community and Values
![To Reach Latinx Consumers, Reflect Their Community and Values](/media/articles/kids-remote-control-smiling_HFGCUn0Bo-graphic_stock_oA2egcs.jpg.550x380_q85_box-100%2C0%2C4892%2C3328_crop.jpg.webp)