Newly released Nielsen ONE Ads currently consists of data on over 41,000 digital campaigns, to which clients are linking their TV campaigns by means of tools Nielsen has provided. For each campaign, one is able to see the GRP, reach and frequency for any target group in the system, in total and broken out by CTV, computer and mobile, and where the client has defined the linkage, linear. This reveals some very fascinating learnings about how to allocate GRPs across the four devices for the greatest reach.
Nielsen ONE Reveals How to Maximize Reach Using Linear, CTV, Computer and Mobile
