Newly released Nielsen ONE Ads currently consists of data on over 41,000 digital campaigns, to which clients are linking their TV campaigns by means of tools Nielsen has provided. For each campaign, one is able to see the GRP, reach and frequency for any target group in the system, in total and broken out by CTV, computer and mobile, and where the client has defined the linkage, linear. This reveals some very fascinating learnings about how to allocate GRPs across the four devices for the greatest reach.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.