FOR B2B MARKETING,
EDUCATION AND DIVERSITY MANAGEMENT
Launch of MeetingPrep.com vertical search engine completes
integrated B2B education and diversity SaaS platform funded by media industry
In 2020, after a decade of development and pilot testing, MyersBizNet introduced the media industry’s successful launch of MeetingPrep.com as the final pillar of its AvrioB2B SaaS (Software as a Service) platform. In making the announcement, media ecologist and MyersBizNet founder Jack Myers commented: “Digital has disrupted content publishing; Salesforce has disrupted CRM; Zoom has disrupted events; but B2B content marketing, workforce development and education remain locked into traditional and obsolete paradigms. Over the past decade the media community has invested more than $20 million to build the AvrioB2B SaaS platform and change that.”
MyersBizNet was founded in 1984 by Myers with funding from 15 media companies and agencies to identify, develop, build and implement tools for growth. Today, more than 150 companies, agencies, trade associations, non-profit organizations and subject matter experts have integrated its MediaVillage Knowledge Exchange, AdvancingDiversity.org, The Myers Report, and TV/Video Download platforms into their B2B marketing and talent development programs. The recent launch of MeetingPrep.com adds AI-based vertical search to the arsenal of applications organized to more effectively and efficiently support and serve B2B marketers. “Based on our success in meeting the needs of our membership in the media community to reach and transparently influence brand marketers, agencies, educators, diversity professionals and job seekers, we’re raising capital to consolidate our media industry leadership and expand our AvrioB2B SaaS platform to multiple industries,” Myers said.
By creating an integrated vertical search network under the MeetingPrep.com brand, the company is at the epicenter of a reinvention of B2B marketing focused on connecting educational tools and diversity programs to revenue generation. The next step in the planned evolution of the MyersBizNet SaaS platform is integration of B2B educational resources, journalistic content, and diversity-focused workforce advancement tools with Salesforce and other CRM and demand generation platforms.
Added Myers: “MeetingPrep.com is the final piece to an elaborate jigsaw puzzle of integrated SaaS capabilities focused on advancing stakeholder education and a diverse workforce, which are required pillars for driving growth. MeetingPrep is the traffic driver to more than 15,000 original and exclusive multi-modal educational reports, articles, studies, white papers and profiles aggregated and curated at MediaVillage in collaboration with hundreds of leading media companies, agencies, non-profit organizations, D-E-I activists, trade associations and subject matter experts.”
MeetingPrep search is based on sophisticated AI-based custom algorithms that prioritize original and exclusive educational content created by MediaVillage’s members, subject matter experts, experienced journalists, and curated content from 30+ publishing partners. MediaVillage and MeetingPrep.com accept no paid advertising or SEO revenues. A $1 million out-of-home and digital advertising campaign is supporting the launch of MeetingPrep.com.
Jack Myers, media ecologist and MyersBizNet founder is a well-known marketing and media industry leader who has been at the forefront of media and marketing innovation for more than four decades. As the world’s leading practicing media ecologist, Myers has dedicated his career to assessing the role of media content and technology in culture, business and society. He’s written five books on the topic and views the ongoing industry transformation as successful expansion of MyersBizNet’s new AvrioB2B SaaS platform for B2B marketing as the culmination of his 50-year career that he believes is a necessary advance to drive non-commerce based media growth for decades ahead.
The MyersBizNet AvrioB2B SaaS platform is built on a foundation of marketplace intelligence under The Myers Report brand, online education under the MediaVillage Knowledge Exchange, and talent development applications developed by AdvancingDiversity.org. The applications combine to reinvent business-to-business, business-to-talent, and talent-to-business communications and collaboration.
Myers explains that the recent addition of MeetingPrep.com, a vertical search engine focused on media, advertising and marketing, is a connective tissue that will enable professionals, educators and traditionally underserved communities to quickly and confidently to access knowledge and prepare for career advancement.
Myers’ background includes executive positions with CBS-TV and ABC-Radio and he has led the industry’s most respected strategic market research collective since 1984 (The Myers Report). MediaVillage was launched in 2009 when Myers noted that media websites were focused on programming promotion and there were almost no online resources available to educate B2B stakeholders, including clients, their own teams and prospective employees. Today, the MediaVillage Knowledge Exchange hosts and manages more than 150 individual B2B educational sites on behalf of media companies, non-profit organizations, trade associations and subject-matter experts.
In the past decade, The Myers Report research uncovered two major obstacles preventing advertising-supported media industry growth. “Every company and organization needs to communicate regularly with clients and prospective clients,” explains Jack Myers, media ecologist and MyersBizNet founder. “Media companies have always directed their attention and marketing muscle toward media agency planners and buyers. As Facebook, YouTube and Amazon gained momentum and as the competitive landscape transformed, media companies sought unsuccessfully to directly reach and influence budget-holders at brand marketers – their end clients.”
In the past decade, advertising and media, once consolidated under corporate marketing organizations, has bifurcated with marketing and advertising falling within sales and distribution and media budget allocation shifting to finance and procurement. Marketing and media have become increasingly distanced from each other, and the access of media sellers and agencies to budget stakeholders is restricted. “Our research found these stakeholders have little time for or interest in media beyond e-commerce, sales promotion programs, and major sponsorships. We learned that traditional B2B messaging is ignored, search and LinkedIn Learning is ineffective, and easily accessible knowledge for self-education is unavailable. MediaVillage and MeetingPrep.com, in tandem, make access to on-demand knowledge accessible, quick, and manageable.
The second major obstacle to growth identified by The Myers Report is the industry’s failure to build, retain and develop a diverse workforce. In 2011, Myers launched WomenAdvancing.org, the first of several initiatives that have been combined under AdvancingDiversity.org and lead the industry’s collective focus on advancing diversity from advocacy to activism.
“Since founding MyersBizNet in 1984, we’ve led the industry in building tools for growth that deliver an essential turn-key tool kit to our member organizations,” said Myers. “When optimized and integrated with CRM systems, AvrioB2B tools are proven to increase market share and industry growth by focusing on stakeholder education and workforce development. These same fundamental needs apply to many other industries. Our future focus is on consolidating our leadership in the media and advertising community and to begin building B2B marketing “Villages” for talent and stakeholder education across multiple industries.”
The AvrioB2B SaaS platform integrates several innovative advances developed and successfully implemented by MyersBizNet over the past decade that underpin the AvrioB2B applications.
MediaVillage is the media and advertising community’s B2B Knowledge Center of Excellence. Its mission is to advance media industry growth through investments in diversity and education. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions. More than 150 companies, organizations and industry leaders are members of the MediaVillage Knowledge Exchange, a B2B Solutions Marketplace and Center of Excellence for Advancing Marketing Solutions, Diversity and Education. Follow @mediavillagecom
About Jack Myers:
For more than 40 years, MediaVillage founder Jack Myers has been singularly dedicated to identifying, developing, and introducing solutions to the challenges confronting media and advertising companies. As the world’s leading media ecologist, he’s a noted expert on generational and gender shifts, the impact of technological advances on business economics, and the dynamics of business growth and decline. Jack is recognized for his leadership as an outspoken activist for advancing online education and investments in a diverse workforce. In 1996, he was invited by President and Mrs. Clinton to lead a contingent of marketers to the White House Summit on Educational TV. His background includes executive roles at CBS Television, ABC Radio, Metromedia Outdoor, Television Production Partners, CableOne, and UTV Cable Network. Follow @jackmyersbiz
MediaVillage founder Jack Myers launched AdvancingDiversity.org to advance diversity from advocacy to activism in media, marketing, and advertising. For more than a decade, the industry leader has focused on guiding its members to achieve important goals for diverse talent acquisition and retention, while also demonstrating that diversity, equity, and inclusion are positive forces for business growth. Programs and initiatives include the annual Advancing Diversity Hall of Honors launched in 2017; 1st Five, begun in 2014 to focus on helping young people navigate the first years of their careers; WomenAdvancing.org, a dual mentoring program started in 2011; The Age of Aging, featuring expert insights on targeting an under-leveraged audience; and Future of Men, advancing positive gender relationships and tools for fathering. For “The Case for Education & Diversity as Tools for Business Growth in Marketing & Media,” download the White Paper here. For more information visit www.AdvancingDiversity.org and follow @AdvDiversity, @WomenAdvancing, @hookedupgen, @futureofmen.