MEDIAVILLAGE CENTER OF EXCELLENCE
DECLARATION OF PURPOSE
| The future of our industry relies on our ability to listen to the marketplace, collaborate and scale successful solutions. | |
| Industry and corporate growth require an urgent focus on filling knowledge gaps and activating individual company and industry solutions among all stakeholders. |
| MediaVillage members are empowered to boldly lead by advancing issues and opportunities in ways that activate change rather than deepen systemic commoditization. | |
| Now is the moment to recognize and advance wisdom, leadership, education and opportunity. | |
| Now is the moment to invest, implement, scale and build on success. |
| As business models evolve, so do the opportunities to advance growth through a Collective Impact Model focused on activating and amplifying marketing, talent development, education and business solutions. | |
| Our Collective Impact Model enables MediaVillage members to generate 25%-35% cost efficiencies from B2B marketing budgets. |
| We enable and empower collaborative teams to generate measurable success and growth in a highly competitive market. | |
| We focus on breaking down the bureaucratic inertia and resistance to change that prevent growth and competitive differentiation. |
3% Conference | Dentsu Aegis Network | New York Interconnect | |||
4As | Discovery | Nexstar/Tribune • Nielsen | |||
A4/Altice | DISH Media/Sling | NPR/NPM | |||
AB InBev | Empower Advertising | Omnicom | |||
Active International | Eric Mower + Associates | Outfront | |||
ADCOLOR | E.W. Scripps/Newsy | Pandora | |||
Ad Council | P&G | ||||
Advertising ducation Foundation | The Female Quotient | Publicis Media Americas • Sam’s | |||
| Fox-TV | Club | ||||
A+E Networks | Good I Upworthy | She Runs It | |||
AMC Networks | Google/YouTube | Sinclair Broadcasting • Spectrum | |||
Ampersand | Havas Media | Reach | |||
American Advertising Federation | Hearst Corporation | Sundance Institute | |||
| Hershey Company | |||||
ANA | Hulu | Unilever | |||
ANA AIMM | Icon Media | Univision | |||
Ascential/MediaLink | iHeart Media | UPtv/Aspire | |||
Cadent | Institute for Veterans | Verizon | |||
Captivate Network | Intel | Verizon Media | |||
CBS-TV | IPG | ViacomCBS | |||
Comcast | Lifetime | Walt Disney Television | |||
Crown Media Family Networks | MediaMath | WarnerMedia | |||
The CW | Muslim Public Affairs Council | The Weather Channel | |||
Davila Multicultural Insights | NBCUniversal | Xandr |
WE INVITE ALL LEADERS IN OUR INDUSTRY TO LEAD THROUGH MEDIAVILLAGE CENTER OF EXCELLENCE MEMBERSHIP.
EDUCATION | |
| Influence marketing executives who control budgets | |
| Enhance positive perceptions among stakeholders | |
| Access collaborative B2B marketing solutions | |
| Follow tech innovation and stay current | |
| Share experiences and values across generations | |
| Expand positive industry resources for talent development | |
| Invest in online education | |
| Build team morale | |
ACTIVATION | |
| Break down inefficient silos and further capabilities integration | |
| Implement future-focused B2B marketing solutions | |
| Benefit from collaborative market intelligence investments | |
| Overcome competitive obstacles to growth | |
| Infuse B2B communications with relevance and purpose | |
| Organize B2B communications and content in a searchable archive | |
| Connect meaningfully with key stakeholders and prospects | |
| Level the economic playing field and gain market advantage | |
| Attract and retain diverse talent | |
MediaVillage members advance an agenda focused on identifying and scaling best practices and principles for growth. The power of MediaVillage comes from the engagement and real-world experience of a broad range of companies and organizations within our industry implementing a Collective Impact Approach for growth solutions right now.
TRANSPARENT. ACCOUNTABLE. RESPONSIVE. AGILE.
For more than three decades, The Myers Report has been singularly dedicated to identifying, developing and introducing solutions to the challenges confronting media and advertising companies.
B2B EDUCATIONWe’re advancing and highlighting online- learning platforms focused on growth by enhancing the knowledge of your teams and stakeholders.
B2B COMMUNICATIONS, | TALENT DEVELOPMENTAdvancingDiversity.org activates connections among prospective employees, new and early-stage team members, and relevant and supportive mentors who share experiences and values. MediaVillage members support college loan relief to attract and retain diverse talent.
ECONOMIC SOLUTIONSThrough capabilities integration and single- source multi-platform marketing, you can drive more effective and cost efficient |