Amanda Powter, Vice President, Product for ONE by AOL: TV, studied library and information sciences which she applied to building and launching software products. She has focused her career on creating innovative products with different kinds of data and sophisticated software and technology. Starting first at Amazon.com, she developed data-driven and analytics features for both buyers and sellers. Then, at PrecisionDemand, she led a team that built software for targeting and measuring the impact of television advertising. “We were acquired by AOL in 2014 to expand upon Adap.tv’s offering in digital video with linear TV,” she recalls. “I love being able to combine my technical knowledge with experience in TV advertising to create a product that understands TV from the ground up and brings it into a powerful cross-channel solution in ONE by AOL.”
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