I believe there is always room for an energetic discussion in the media business, even when it is billed as a “debate” and both sides essentially agree on the matter at hand. There was just such a “debate” presented this week by Cadent as part of its Upfront event. It consisted of two panels designed to answer the question: What can we expect from this Upfront and future Upfronts when data moves to center stage and content needs to further adapt to multiple platforms?
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