As the media and entertainment industries move more into programmatic and Big Data initiatives, we now refer to consumer targets that go beyond the “proxy” of age and gender and more into a “new-speak” of audience segments or communities. But there are insight and technology companies that have a long history of measuring audience feedback in the context of communities. One of them is Vision Critical, which bills itself as a customer intelligence software company. Over the past fifteen years, Vision Critical has developed online communities of behavioral segments that gather consumer feedback in real time to be used by their clients for ongoing feedback and insight.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.