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24/7 News Cycle and Digital Save the Day for the Ad Market in First Half

24/7 News Cycle and Digital Save the Day for the Ad Market in First Half

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James Fennessy photo

James Fennessy

Publish date

August 03, 2017

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Jack Myers TomorrowToday Economics

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SMI Spend Trends
28 11

Thank the continuing chaos in Washington and the health of the digital market for a respectable 3% jump in the U.S. ad market for the just-finished first half of 2017.  While National TV overall was flat, there were some stand-out performers, as well as some signs of concern.  What is apparent, as we review SMI's data, is that there are some fascinating trends playing out.  The long-term success of the market will be determined by how these develop over the remainder of the year.

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28 11
James Fennessy photo

James Fennessy

James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars ar... read more

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