After windfall revenues in 2016, the advertising market continued to increase by another 3.7% in 2017 to more than $53 billion. Digital was the largest driver of the growth, increasing 12%. Meanwhile, national television dropped 3% in 2017; however, that was in comparison to the prior year which included the Summer Olympics and the Presidential election -- both big moneymakers for the networks. Here's how some of the verticals netted out.
2017 Ad Spending in Review
![2017 Ad Spending in Review](/media/articles/SMI_k1zbQSK.png.550x380_q85_box-0%2C170%2C1000%2C864_crop.png.webp)