With the new Threads social media platform on the rise -- destined to reshape how we communicate, promote brands and engage with each other -- an exciting new era is underway. According to Threads early adopter and internationally-regarded CEO brand strategist Raoul Davis, CEO of Ascendant Group Branding, a leading global CEO branding firm and No. 1-ranked minority-owned U.S. PR firm, "Among the launch of numerous social media platforms over the years, none have been as strategically positioned for success as Threads." What follows are Davis' seven reasons why this is so.
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