In the world of overused business jargon there are few terms that have been used more exhaustively than "content." The quest for content that will resonate with an audience has become a media arms race. Networks across the board are seeking their next big hit in a crowded content market. Identifying and growing content that is representative and reflective of a diverse audience is one of the most significant challenges faced by media companies. AspireTV, home to original series such as Butter + Brown (pictured at top), Unboxed with Nikki Chu and Icons, Idols + Influencers, has responded to that challenge by building a slate of original content uniquely designed to deliver on the network's programming promise.
AspireTV's Multicultural Content Imperative: Authenticity, Context, Collaboration
