This summer marks 20 years since the world lost the “Father of Advertising,” David Ogilvy, who died on July 21, 1999. Along with Bill Bernbach, who was also a competitor, Ogilvy was a leader in the postwar transformation of his business, which saw ads shift from boring and repetitive boasts about a product’s attributes and utility to creative, often whimsical evocations of what a product could accomplish. “You cannot bore people into buying your product,” he once said. “You can only interest them in buying it.”
HISTORY's Moment in Media: David Ogilvy, the Father of Modern Advertising, Dies in July, 1999
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