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Her View: New Discovery Study Takes the Pulse of Women Today

Her View:  New Discovery Study Takes the Pulse of Women Today

Author

Mary Ellen Holden photo

Mary Ellen Holden

Publish date

May 22, 2018

Channel

Discovery Inc.
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Discovery's acquisition of Scripps Networks Interactive instantly boosted its appeal to women as HGTV and Food Network are "must-have" channels for this demographic.  It also established the industry's largest home for lifestyle, fact-based and unscripted entertainment content.  At the first Upfront of the "new Discovery" (Discovery, Inc.) in early April, Chief Executive Officer David Zaslav noted that, "we don't have viewers; we have fans," and promised advertisers that the combined entity boasts brands that people love and are passionate about.

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Mary Ellen Holden photo

Mary Ellen Holden

Mary Ellen Holden is Founder and CEO of MEH Solutions, LLC. In this capacity, she provides thought leadership and actionable insights to drive sales, consumer engagement, cultural change and revenue. Holden is a B2B and B2C strategist with strong analytic ... read more

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