Her View: New Discovery Study Takes the Pulse of Women Today

Discovery's acquisition of Scripps Networks Interactive instantly boosted its appeal to women as HGTV and Food Network are "must-have" channels for this demographic.  It also established the industry's largest home for lifestyle, fact-based and unscripted entertainment content.  At the first Upfront of the "new Discovery" (Discovery, Inc.) in early April, Chief Executive Officer David Zaslav noted that, "we don't have viewers; we have fans," and promised advertisers that the combined entity boasts brands that people love and are passionate about.