Navigating the transition from collecting and mining data to actually applying it in addressable advertising is a talent that a4 President Paul Haddad (pictured at top) has in abundance. With an engineering background and extensive work in collecting data at the set-top box level from his tenure at Cablevision, he has a keen sense of how the addressable landscape looks and what the underpinnings of data and analytics need to be to ensure a seamless, real-time, targeted experience for both consumers and advertisers.
Paul Haddad Explains How a4 Is Inventing the Way Advertising Works
