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Turner's Michael Strober on OpenAP

Turner's Michael Strober on OpenAP

Author

Simon Applebaum photo

Simon Applebaum

Publish date

September 26, 2017

Channel

WarnerMedia InSites
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When Turner, Viacom and Fox switch on OpenAP this Sunday, it will be "a critical and important step in moving our industry forward around audience targeting," declared Michael Strober, Turner's Executive Vice President of Client Strategy and Ad Innovation.  It represents the TV medium's first open, independent and ongoing platform which advertising agencies and individual ad clients can use to consistently target audiences across participating publisher partners and understand their impact through industry-standard measurement sources.  As big an accomplishment as OpenAP is, Strober believes it is just one step in the journey towards reimagining television.

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Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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