Westwood One Identifies the Four Pillars of Podcast Advertising

Audio has never been hotter, from radio’s dominant position as America’s mass reach media to the rapid rise of Voice AI.  Podcasting, a medium that has been around for more than a decade, is experiencing explosive growth and reaching a tipping point fueled by new content and highly engaged, loyal fans.  This steady rise in audience has been followed by a sharp increase in advertiser dollars, with many direct response companies using podcast ads to drive sales with great success.  All of this excitement has left brands wondering if they should get in on the action, but many don’t know where to start.