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Westwood One Identifies the Four Pillars of Podcast Advertising

Westwood One Identifies the Four Pillars of Podcast Advertising

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Suzanne Grimes

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Audio has never been hotter, from radio’s dominant position as America’s mass reach media to the rapid rise of Voice AI.  Podcasting, a medium that has been around for more than a decade, is experiencing explosive growth and reaching a tipping point fueled by new content and highly engaged, loyal fans.  This steady rise in audience has been followed by a sharp increase in advertiser dollars, with many direct response companies using podcast ads to drive sales with great success.  All of this excitement has left brands wondering if they should get in on the action, but many don’t know where to start.

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Suzanne Grimes photo

Suzanne Grimes

Suzanne Grimes, EVP, Marketing at Cumulus Media and President of Westwood One, is a dynamic executive who delivers strong transformational results growing media brands across outdoor, mobile, social, digital, print, audio, and experiential platforms through … read more

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Home People
Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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