The evolution of Connected TV (CTV) and streaming audio has created new opportunities for marketers and advertisers, in fact in a recent article, Jamie Power, Senior Vice President of Addressable Sales at The Walt Disney Company said that roughly one-third of Disney's streaming portfolio is transacted programmatically and is in fact, "the preferred way that people transact." So, if this is our future, how do we ensure its success and protect the stakeholders?
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