Cable news channel ad unit prices spiked up well into double-digit percentage territory during the first quarter in primetime. And while unit prices for Fox and CNN programs are higher than MSNBC results, the NBCUniversal channel far outpaced its rivals in percentage gains.
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James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars are … read more
