Topics about women's lives are all over the news these days. But do brands and agencies focusing on female consumers understand what drives them and the best ways to reach them? A+E Networks -- home to Lifetime, the media brand that pioneered television for women -- has launched SheReports, a free subscription-based newsletter providing insight and analysis into what women want. I recently spoke with Amy Baker (pictured at top), Executive Vice President of the new Client Insights and Strategy team at A+E Networks, to find out more about the monthly release which, she said, "will be infused with interesting research studies and analytics from third-party studies we've done."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.