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Airport Advertising is Ready for Takeoff

Airport Advertising is Ready for Takeoff

Author

Toby Sturek photo

Toby Sturek

Publish date

May 02, 2016

Channel

Out of Home, Into Media
29 49 349

Consider most business travelers spend an average of 90 minutes in the airport on a given trip. To advertisers, that's a captive audience with a considerable amount of "dwell time," meaning the time spent simply waiting, passing through security or sitting in an airport terminal waiting to take off.  And this positions airport advertising uniquely as a prime medium for high-impact, eye-catching displays targeted to the right audience. A new Nielsen study commissioned by Clear Channel Outdoor Americas reaffirms that airport advertising is also resonating with frequent and business flyers and influences both audiences to act.

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Toby Sturek photo

Toby Sturek

Toby Sturek is Executive Vice President/Regional President of Clear Channel Outdoor Americas. He has responsibility for a portfolio of traditional outdoor advertising businesses in major markets including Chicago, Minneapolis and Milwaukee. In addition, To... read more

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