Let’s not label Millennials and Gen Z as the only groups that have short attention spans. We all do when it comes to consuming content, regardless of age. It happens in part because we are bombarded with choices and our minds can’t keep track of everything we think we need to know. Who hasn’t made the mistake of trying to remember to read an article later only to forget it entirely?
AlertMe: Publishers Newest Opportunity Might Be What Happens Next
