Unless you live under a rock, you know that consumption of OTT content on CTV devices has exploded because of the pandemic and how it impacted viewer consumption habits. You also are likely aware of the streaming wars that are being waged between legacy broadcasters and OTT or digitally native players like Hulu and others. Now, as the market continues to heat up, the device battle is just beginning to really get interesting.
Amazon Joins the Smart TV Crowd! (Or Will They Lead It?)
