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About Us

Gen Z: Instagram is Most Important; WhatsApp Is on the Horizon

Author

Charlotte Lipman

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Channel

1stFive

Instagram, Facebook, YouTube and WhatsApp dominate the social media landscape among young tech-savvy Millennials and Gen Z, with Twitter, Snapchat, Facetime, Pinterest and other social tools battling for a place in their social ecosystem, according to a new study commissioned by MediaVillage.com and conducted by AnchorFree. Instagram tops the list of 13 social media channels identified as most important to those born between 1996-2000 and post-2005, while YouTube is ranked as the top social channel by those born between 2001-2004, with Instagram ranked second (see data chart below). The June 2017 U.S. survey among 1,019 tech-savvy young people clearly established Instagram as the favorite, with Facebook ranked first among those born pre-1990. The study establishes WhatsApp as a highly competitive outlier in the social media ecosystem among the technologically sophisticated AnchorFree user base.

Charlotte Lipman

Charlotte is Senior Manager, Business Intelligence at Xandr where she manages development and execution of market-leading research. Prior to Xandr, Charlotte served as Research Director for MediaVillage. During her four years there, she led the release of Me… read more