This is my personal view as to how an advertiser can get the most ROI and brand equity value out of the Upfront. These techniques are currently being practiced in part by the 77 brand clients I worked with at TRA, and by RMT's current clients, but so far no one is doing all of it. I predict that years from now we all will be doing it this way, because it does tend to maximize value more than the traditional method.
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