NBCUniversal's One23 Conference: An Eye Towards the Future of Multi-Measurement

While some in the press called the recent NBCUniversal One23 conference "nerdy" it was, in fact, fascinating. The purpose of this second annual meeting was twofold. The first was to announce the many new innovations that NBC has added to their One Platform. The second was a call to action on the part of the industry to foster more collaboration between vendors, programmers, marketers and overall competitors to accelerate the advancement of measurement and to implement and adopt alternative currencies.