The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report.
ANA Provides "First Look" at In-Depth Programmatic Media Transparency Study
![ANA Provides "First Look" at In-Depth Programmatic Media Transparency Study](/media/articles/image-cover-1687267322864.550x380_q85_box-0%2C92%2C672%2C558_crop.png.webp)