The idea for "best of breed" has been espoused by many clients without debate for as long as I can remember. But it has not necessarily been implemented. Client assignments evolved from an all-inclusive single agency/client relationship to a holding company structure with several different agencies providing most disciplines under one roof. In most cases a contractual retainer arrangement paid for the relationship. Now the model is changing again and client interests are leading the way.
Are Client Project-Based Assignments the New Normal?
